Learn
Draw Bridge is a guided first lesson in design thinking: 60–90 minutes, on your own or with a group. You try each step first, then compare with a worked example.
Design thinking workspace
Solve the right problem, backed by evidence.
Business Innovation Studio is a design thinking workspace that guides teams step by step through human-centered design, from understanding customers to testing ideas, so every decision is backed by evidence.
Free during early access. No sign-up needed. Best on a laptop, desktop or tablet.
Quote
“I guess the numbers every morning.”
Insight
Managers cook by guesswork
How might we
…help managers know tomorrow’s headcount today?
Coach
Which evidence shows this is the main problem?
What it is
What is Business Innovation Studio?
A guided workspace for solving business problems with human-centered design (also called design thinking). Instead of a blank whiteboard, it takes your team through the four phases of the Double Diamond, one step at a time.
- For: managers, teams, facilitators, consultants and learners — no prior experience needed.
- How: each step explains what to do, suggests methods and drafts from your earlier work.
- Result: a tested concept, with every decision traceable to what customers actually said.
How it works
One connected journey: Discover, Define, Design, Deliver.
The first two phases make sure you understand the problem. The last two solve it. Each phase opens up to explore, then narrows down to decide.
- 01
Discover
Find out who is affected and what really happens today, with interviews and evidence.
- 02
Define
Make sense of what you found and agree on the problem worth solving.
- 03
Design
Come up with many ideas, then shape and prioritise the best ones.
- 04
Deliver
Build a rough prototype, test it with people and decide what to do next.
Three ways in
Learn. Practise. Apply.
Practise
Case studies let teams rehearse on realistic situations before tackling their own. Coming soon
Apply
Custom challenge takes your real business problem through all four phases, with help that adjusts to your experience.
Inside the workspace
What can you do in the studio?
Research and evidence
Plan interviews, paste notes or transcripts, and turn them into quotes and observations.
Personas and empathy maps
Start with a proto-persona, then check it against what research actually showed.
Problem framing
Go from evidence to insights, problem statements and How Might We questions.
Ideas and prioritisation
Generate ideas, combine them into concepts and vote on value and feasibility.
Value Proposition Canvas
Connect customer jobs, pains and gains to what you are designing.
Business Model Canvas
Sketch how a concept would work as a business, and compare concepts side by side.
Prototype and test
Turn assumptions into hypotheses, run test sessions and record findings.
Built-in coach
Step guides, method cards and drafts from your earlier steps. You review and decide.
Why it is different
Every idea can be traced back to what people said.
Whiteboards hold sticky notes. The studio links them: a test result points to its concept, the concept to its problem, the problem to the insight and quotes behind it. When someone asks “why are we building this?”, the answer is one click away.
- What people said
- Insight
- Problem
- Idea
- Concept
- Test result
AI, used carefully
AI that coaches your thinking, not replaces it.
AI suggestions stay separate from your project until a person accepts them. The aim is a coach that asks better questions — is this interview question leading? does this problem statement hide a solution? — while your team makes the decisions.
During early access, the built-in coach drafts from your own earlier steps without AI. AI features arrive with paid plans.
Early access
Try the method on a problem that matters to you.
Start with the Draw Bridge lesson or bring a real challenge. Tell us where it helps and where it gets in the way.